Anonymity is extremely important for the employee survey. Third party administered surveys are the only way to maintain this anonymity. Employees tend not to trust anything administered by the employer and its agents. There are many studies on this topic. Technology just cannot protect the anonymity as can a person third party issued survey. In addition, the computerized surveys allows no follow up or specific insight into responses.
We must remember that confidentiality does not mean anonymity and employees know this. They are aware that the employer has methods to access who took what survey. And even if the employer set up a system to enhance anonymity, the employees perception will still stand. That is why participation rates are on the average 65% for a computerized survey. However, for a one on one survey by a third party, participation rates exceed 95% and are detailed.
Our team specializes in third party one on one employee engagement surveys or “stay” surveys. Vastly different from satisfaction surveys, these surveys are detailed, protect anonymity, participation rates average 95% to 98%, report turn around times are within 5 business days and most importantly, the project is done quicker and with a higher ROI.